How Soft is Smart Joel Whitney interviews Joseph Nye, October 2008 Author Joseph Nye on the definition of soft power, why it's imperative to getting what a country wants, and which presidential candidate is better equipped to use it. Contrary to the popular notion that strong men, war veterans, or “deciders” make more electable, tougher presidents, a White House inhabited by Barack Obama would be measurably more effective, safer, and better respected around the world than a McCain White House. That’s if Joseph Nye, an admitted Obama supporter, is right. The former dean of Harvard University’s Kennedy School of Government and former Assistant Secretary of Defense for International Security Affairs in the Clinton Administration, Nye’s most sweeping contribution to international affairs may be his simple coinage: soft power. The phrase has been embraced widely by foreign leaders and in the business community, but is little discussed in American campaign discourse. Perhaps uns...