Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.
http://www.gladwell.com/
http://www.newyorker.com/online/video/2006/10/09/predictable
http://www.newyorker.com/online/video/conference/2007/gladwell
http://video.pbs.org/video/1309657377/
from TED Idea Worth Spreading
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